Photo by Bronze Photography

Fruit2o and
Sparkling Fruit2o

Fruit2o was on the forefront of the flavored water craze and were emboldened to leverage their success to also enter the suddenly popular sparkling water category. We took the lead in the launch this new product line which entailed naming their portfolio sparkling waters (Twists) and teas, designing new packaging, and creating marketing campaigns for markets in both the United States and Canada. The project went so well we were also asked to redesign packaging for the established Fruit2o flavored waters — to give it a little splash.

Fruit2o® and Perrier® were the only brands to score in the top three of all major measurements: Stand Out, Conversion, and Brand Equity…ahead of category leader Sparkling Ice.

– Nielsen IQ, Sparkling Water Category Spotlight

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