Veryfine’s 150-year history is matched by very few brands in the beverage industry. This New England-based juice company has a following of extremely loyal consumers who have grown up with the brand. That is why a brand refresh was a dicey proposition. How to bring the brand relevant but still retain it’s history? With that balance in mind, we created a new logo and line of packaging that blended a new feel with their longevity and quality ingredients…making quite a splash!