This preimenent Cincinnati caterer has been the recipient of numerous awards over the last four decades for their amazing service and menu. New ownership continued that decades-long quality but also desired to update their branding. Pop was charged with providing a brand refresh while maintaining their valuable visual equity. That refresh began with a slight adjustment of their logo and an updated color palette and fonts. This new look and feel was quickly extended to collateral, vehicles, signage, apparel, and marketing materials.