REDUCING LANDFILL IMPACT

Sunny Delight Beverages Company

No greenwashing here. SDBC has created their share of plastic for their SunnyD®, Fruit2o®, and Veryfine® brands. While it can all theoretically be recycled, statistics tell us that only 9% of recyclable material actually is. So SDBC leadership took it upon themselves to reduce waste and, yes, lower costs. Pop was fortunate to be part of the team that explored how to decrease packaging materials while keeping the products’ integrity and shelf appeal. In the end, wide-ranging changes were implemented that led to a reduction of 37 million pounds of packaging over an eight year period.

Green Umbrella has grown into a regional climate collaborative with 560 members and partners, collectively diverting the equivalent of more than 43,000 tons of waste from landfills.