The Cincinnati riverfront has had a transformation in the 2000s. Following a brilliant engineering feat of creating a 5-block, 2-story parking garage to lift the area out of the flood plane, The Banks has become a vibrant district of entertainment, office, restaurants and urban living. Bookended by the Reds’ and Bengals’ stadiums, the area includes an enormous park that is heralded as one of the top 10 riverfronts in the country.
We have been fortunate enough to work on a variety of projects with The Banks Public Partnership and Starboard Strategy since the development began more than a decade ago. Websites, interactive maps, parking apps, annuals, and logos have all been created to help communicate the amazing achievement at the riverfront. We also branded the aforementioned garage to help with wayfinding and improving visitors’ experiences.