The Cincinnati riverfront has an inherent problem as all riverfronts do — it floods. This made it extremely difficult to develop what otherwise could be pristine real estate. Then came 2008. Brilliant engineers developed a plan to bring the area out of the floodplain by building a monstrous 2-story high, 5-block wide underground garage as the base. And, it worked! Numerous engineering and planning awards later and a decade of unparalleled growth along the river and the development was a success. Except, the garage (officially named Cincinnati Riverfront Garage) had an awareness issue because, well, um, it was underground. The restaurants and condos that used it as a stage also hid its very existence. That’s where we came in. Our job was to give the garage a noticeable brand while directing harried drivers to the most convenient entrance.