Swing for the Seats™
Geo-targeted marketing for Veryfine®
This project was one of my all-time favorites. Veryfine wanted to give away tickets to baseball games to consumers across the country and we were going to spearhead the promotion. Easy enough, we had done tons of promotional campaigns. But there were a few catches. They wanted it to be regionally-based so that a fans in the Boston area would only see communication about the Red Sox and not, say, the Yankees. Obviously a screw-up in this area would be bad. Oh, and we didn’t actually have assets from MLB so we had to research the baseball teams and create the look and feel without actually using any Mets imagery or reference. I think we pulled it off!