Promotional support for a growing orthotics brand
This podiatrist-owned brand partnered with Pop to launch their latest orthotic — the Pinnacle Maxx. Through research it was evident that orthotics were purchased to achieve a desired quality of life by reducing foot pain. This message — along with the product name — was represented in our Live Life to the Maxx promotion. Print and digital marketing efforts were executed to reach the consumer base and an incentive program was developed to create a buzz with their retailers. Being Powerstep’s first large-scale promotion, it was definitely a step in the right direction!