Education through marketing
Our first foray into the beverage category, Elations allowed us to cut our teeth roughly a decade ago. The drink provided supplements to consumers with joint discomfort but posed a marketing challenge — beverages containing supplements was a somewhat new concept. There were only a handful of similar products and none marketing very aggressively so educating the target consumers was a priority. Through a comprehensive marketing plan involving social media, rewards programs, in-store displays, promotions and more, Elations succeeded in gaining a loyal following.