Heavy Metal!

Screen Shot 2015-12-03 at 11.18.16 AMThanks so much for everyone at Crown Packaging for the incredible work on the Veryfine® cans and for hosting us at their South Carolina plant. As the final component of our rebrand effort with Veryfine®, we were to create new package designs for their cans. While looking at past Veryfine designs we were concerned with the way the fruit images were treated. Our goal was to make the new fruit images look as real as possible — not an easy task when printing cans. Limited to only the five Pantone colors in the logo so as not to increase the cost of the run, we used those colors to produce true-to-life fruit images. We really can’t say enough about the expertise and service that Crown Packaging provided and we’re looking forward to the next time we get to work together. Check out the before (left) and after (right) images here:

 

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Our Sparkling Fruit2o Designs Receive Acclaim!

In recent Nielsen research of the beverage category, our designs of Sparkling Fruit2o scored incredibly well. Of the 12 sparkling water beverage brands tested, only Perrier and Sparkling Fruit2o’s packaging scored in the top 3 of all testing categories: Brand Equity (3rd), Conversion (1st), Standing Out (2nd). Congratulations to the awesome marketing team at Fruit2o for the collaboration to create winning designs! Check out the Nielsen report below:

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On the Move

After spending the last decade in Montgomery, we have moved just down the street to neighboring Blue Ash. What was previously the Montag building has been renovated for new offices. The open floorplan, 2nd floor location and giant windows on every wall sure provide a bright and creative space!

Our new address is:
4815 Cooper Road
Suite 201
Cincinnati, Ohio 45242